Portrait photography might not sounds as appealing as action, but over the years I have found it to be very rewarding and fun. There is a challenge to using natural and artificial light and the camera to show someone's personality in a still image. When you get that shot back, and you can feel the true person beaming through, it is just plain awesome. When I shoot commercial portraits and lifestyle I really try to add the personality of the company/client and the attributes of the product into that mix.