We couldn’t be more excited about kicking off our working relationship with lululemon. They’re a super strong and creative brand with roots out of the snow industry and we have always loved working with Canadians. The first project we did was for an art installation that will be mounted on the wall behind the cash wrap. The theme was to be somewhat lumberjack inspired, so we fired up the chainsaw and dropped a beetlekill tree right out of our back door. This was then cut to size and…

Read morePosted on Sunday, October 23rd, 2011

We love that our clients never cease to amaze us with their creativity and projects they come to us with. So when Oakley asked for a trophy that “looks like a torpedo” for a surf contest we just got cracking. We managed to find a WWII tail section of a torpedo and fixed that up nice. We then fabricated a custom stand out of aluminum to match the aesthetic feel. Tags were added for all the previous winners of the event with plenty of space left for this trophy to be passed from champion to…

Read morePosted on Wednesday, October 19th, 2011

Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.

Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as…

Read morePosted on Monday, September 26th, 2011

As you can see from our last post on traveling and packing the majority of our traveling burden can be blamed on our lighting equipment. What we choose to bring on any given trip depends on the goals outlined by the story and the shot list (on an editorial shoot) or the creative brief (on a commercial shoot).

The creative brief for this trip included outside sculpted portraits at night with gells and light painting, lit daytime action, product focused environmental lifestyle, and a variety…

Read morePosted on Friday, September 23rd, 2011

Warning: This post may be a bit drier if you’re not interested in photography with some nerdy details and how-to’s for surviving a medium size international catalogue shoot. We also posted a short travelogue of the trip here if that’s of more interest.

There is a ton that goes into successfully executing a location shoot of this scale. We’ve been lucky enough to both shoot and produce photoshoots all over the world and over the next few weeks we will do a series of posts…

Read morePosted on Tuesday, August 30th, 2011

Our second big catalog shoot with Spyder is in bag. We captured 10,000+ images over the course of 10 days with 5 athletes at 3 resorts.

The trip started with the ambitious attempt to lug 440lbs of ski, camera and lighting gear into 2 ski bags, 3 pelican cases, and 2 Dakine roller bags. We made it though DIA with a manageable extra baggage fee of $300. We don’t say it often but… Thanks United! Once in NZ things didn’t go quite as smoothly. Two pelicans and a camera bag were confiscated…

Read morePosted on Monday, August 29th, 2011

We were honored with the opportunity to beta test the new Pocketwizard FlexTT5 Nikon System and wanted to write this post on a few of our findings. The product is on the market and available to consumers now and they’re definitely worth checking out. This is not a full review, plenty of those already exist, just a highlight of a few things we loved about them.

We tested for two weeks on a Spyder shoot in Portillo, Chile (check out it out here) and have been shooting the system non-stop…

Read morePosted on Wednesday, July 13th, 2011

The Bear Naked Granola brand experience kiosk is now on the way back from the East Coast after stopping at the Teva Games in Vail.

On Board Experiential Marketing came to us because they knew we bring more to the table than just fabrication. Most of what passes through our fab shop starts with napkin sketches from chairlift, trailhead,…

Read morePosted on Tuesday, July 5th, 2011

We’ve had an amazing relationship with Red Bull throughout the years that has crossed almost every category of our competencies. We’ve been a part of the Red Bull Media House team for almost 5 years and have shot a huge variety of athletes, events, and musicians.

We put this slideshow together as a quick tour through our years of shooting everything Red Bull. It was a challenge, as curation always is, sorting through the tens of thousands of frames. We edited and re-edited, feeling…

Read morePosted on Wednesday, June 22nd, 2011

We built the blues JEAN BAR a portable retail experience to take on the road to test new markets and deliver their unique product to regions where they don’t yet have a physical location. The Blues Jean Bar takes an innovative approach to selling denim where knowledgeable friendly “Jeans Tenders” help customers find their perfect pair of jeans. They have 9 brick and mortar locations and 3 mobile units nationally and are rapidly expanding.

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