The Public Works

Oakley Surf Shop Challenge Regional Champion Trophies

For the second year in a row, Oakley asked The Public Works to design and build trophies for the Oakley Surf Shop Challenge (OSSC). Having loved the national champion trophy that we created in 2011, this year Oakley asked us to create the regional champion trophies. Keeping with the feel of the locale of this year’s national championship event—Bali, Indonesia—we created trophies to look like they were made of driftwood: a panel with weathered boards. And, in the true style…

Read morePosted on Tuesday, April 10th, 2012

Nike Experiential Marketing for the 2012 Zumiez 100K

The Public Works recently had the opportunity to collaborate with several companies—including Nike, Sauce Design and Laissez Faire Presents—to design, fabricate and implement an on-mountain Nike-brand experience and boot demo at Keystone Mountain. The brand-experience and boot demo were part of Zumiez’s annual 100K party (a party rewarding Zumiez employees who sold $100,000 or more of Zumiez’s snowboarding and skateboarding merchandise in the past year). Zumiez 100K participants got a…

Read morePosted on Monday, February 6th, 2012

TPW Displays Sierra Designs’ Down at the Outdoor Retailer Trade Show

The Public Works recently designed and fabricated a custom display to showcase a new Sierra Designs product at this year’s Outdoor Retailer Trade Show—the leading outdoor industry trade event.

Sierra Designs, outdoor equipment and apparel innovator since 1965, has introduced the game-changing DriDown™ insulation in sleeping bags and jackets (available June 2012). Apparently, thanks to Sierra Designs’ “proprietary molecular level polymer application” each individual down plume…

Read morePosted on Tuesday, January 24th, 2012

Heroes meeting Heroes

The Public Works recently documented an amazing day with Red Bull. One of the best skateboarders in the world, Ryan Sheckler, and one of the best snowboarders in the world, Louie Vito (of Dancing with the Stars fame), spent the day with some of our Country’s military heroes.

The day began at Dragon Man’s compound just outside Colorado Springs, Colorado. Here, anyone with the guts and the credit limit can saddle up and shoot…

Read morePosted on Wednesday, December 21st, 2011

2012 Red Bull Cold Rush Pre-Production

The Public Works is fired up to be working on Red Bull Cold Rush again this year. Last year we designed and built the on and off hill branding, trophies and produced still imagery of the event. 22 skiers were invited to do an all helicopter-accessed natural ski event. It was all time and this year looks to be taking a huge leap forward.

Silverton, Colorado this time of year is very quiet. Most buildings are boarded up and the locals are taking a break between the big summer tourist…

Read morePosted on Monday, November 21st, 2011

lululemon Westboro Store

We couldn’t be more excited about kicking off our working relationship with lululemon. They’re a super strong and creative brand with roots out of the snow industry and we have always loved working with Canadians. The first project we did was for an art installation that will be mounted on the wall behind the cash wrap. The theme was to be somewhat lumberjack inspired, so we fired up the chainsaw and dropped a beetlekill tree right out of our back door. This was then cut to size and…

Read morePosted on Sunday, October 23rd, 2011

Oakley Torpedo Trophy

We love that our clients never cease to amaze us with their creativity and projects they come to us with. So when Oakley asked for a trophy that “looks like a torpedo” for a surf contest we just got cracking. We managed to find a WWII tail section of a torpedo and fixed that up nice. We then fabricated a custom stand out of aluminum to match the aesthetic feel. Tags were added for all the previous winners of the event with plenty of space left for this trophy to be passed from champion to…

Read morePosted on Wednesday, October 19th, 2011

Levis Commuter Series

Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.

Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as…

Read morePosted on Monday, September 26th, 2011

New Zealand Catalogue Photo Shoot Details – Part 2: Lighting

As you can see from our last post on traveling and packing the majority of our traveling burden can be blamed on our lighting equipment. What we choose to bring on any given trip depends on the goals outlined by the story and the shot list (on an editorial shoot) or the creative brief (on a commercial shoot).

The creative brief for this trip included outside sculpted portraits at night with gells and light painting, lit daytime action, product focused environmental lifestyle, and a variety…

Read morePosted on Friday, September 23rd, 2011

New Zealand Catalog Photo Shoot Details – Part 1: Travel / Packing

Warning: This post may be a bit drier if you’re not interested in photography with some nerdy details and how-to’s for surviving a medium size international catalogue shoot. We also posted a short travelogue of the trip here if that’s of more interest.

There is a ton that goes into successfully executing a location shoot of this scale. We’ve been lucky enough to both shoot and produce photoshoots all over the world and over the next few weeks we will do a series of posts…

Read morePosted on Tuesday, August 30th, 2011

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