The Public Works

Oakley Surf Shop Challenge Regional Champion Trophies

For the second year in a row, Oakley asked The Public Works to design and build trophies for the Oakley Surf Shop Challenge (OSSC). Having loved the national champion trophy that we created in 2011, this year Oakley asked us to create the regional champion trophies. Keeping with the feel of the locale of this year’s national championship event—Bali, Indonesia—we created trophies to look like they were made of driftwood: a panel with weathered boards. And, in the true style…

Read morePosted on Tuesday, April 10th, 2012

Battery621 Wins the CBCA “Workspace Award”

We are proud to announce that The Public Works’ headquarters, Battery621, is the recipient of the 2012 Colorado Business Committee for the Arts (CBCA) Workspace Award! Battery621’s receipt of the Workspace Award was announced at the 25th annual CBCA Business for the Arts Awards luncheon, which was attended by over 700 business, cultural and civic leaders.

The Workspace Award “pays tribute to an exceptional work environment that…

Read morePosted on Thursday, March 8th, 2012

Nike Experiential Marketing for the 2012 Zumiez 100K

The Public Works recently had the opportunity to collaborate with several companies—including Nike, Sauce Design and Laissez Faire Presents—to design, fabricate and implement an on-mountain Nike-brand experience and boot demo at Keystone Mountain. The brand-experience and boot demo were part of Zumiez’s annual 100K party (a party rewarding Zumiez employees who sold $100,000 or more of Zumiez’s snowboarding and skateboarding merchandise in the past year). Zumiez 100K participants got a…

Read morePosted on Monday, February 6th, 2012

SI’s 3rd Annual SIA Welcome Party

Recently, The Public Works was proud to co-sponsor Something Independent’s (SI) 3rd annual SIA (SnowSports Industries America) welcome party at the Ghost Plate & Tap in downtown Denver. The SIA Snow Show is SIA’s largest and most comprehensive trade show. Along with SI, and our good friend and co-sponsor, Company Be, our party welcomed folks to the Snow Show and to Colorado. We welcomed snow sports entrepreneurial leaders and independent spirits—Colorado style! …

Read morePosted on Monday, January 30th, 2012

TPW Displays Sierra Designs’ Down at the Outdoor Retailer Trade Show

The Public Works recently designed and fabricated a custom display to showcase a new Sierra Designs product at this year’s Outdoor Retailer Trade Show—the leading outdoor industry trade event.

Sierra Designs, outdoor equipment and apparel innovator since 1965, has introduced the game-changing DriDown™ insulation in sleeping bags and jackets (available June 2012). Apparently, thanks to Sierra Designs’ “proprietary molecular level polymer application” each individual down plume…

Read morePosted on Tuesday, January 24th, 2012

Heroes meeting Heroes

The Public Works recently documented an amazing day with Red Bull. One of the best skateboarders in the world, Ryan Sheckler, and one of the best snowboarders in the world, Louie Vito (of Dancing with the Stars fame), spent the day with some of our Country’s military heroes.

The day began at Dragon Man’s compound just outside Colorado Springs, Colorado. Here, anyone with the guts and the credit limit can saddle up and shoot…

Read morePosted on Wednesday, December 21st, 2011

2012 Red Bull Cold Rush Pre-Production

The Public Works is fired up to be working on Red Bull Cold Rush again this year. Last year we designed and built the on and off hill branding, trophies and produced still imagery of the event. 22 skiers were invited to do an all helicopter-accessed natural ski event. It was all time and this year looks to be taking a huge leap forward.

Silverton, Colorado this time of year is very quiet. Most buildings are boarded up and the locals are taking a break between the big summer tourist…

Read morePosted on Monday, November 21st, 2011

Levis Commuter Series

Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.

Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as…

Read morePosted on Monday, September 26th, 2011

Pocketwizard

We were honored with the opportunity to beta test the new Pocketwizard FlexTT5 Nikon System and wanted to write this post on a few of our findings. The product is on the market and available to consumers now and they’re definitely worth checking out. This is not a full review, plenty of those already exist, just a highlight of a few things we loved about them.

We tested for two weeks on a Spyder shoot in Portillo, Chile (check out it out here) and have been shooting the system non-stop…

Read morePosted on Wednesday, July 13th, 2011

The Meeting

Just returned from The Meeting in Aspen this past weekend and it was everything we expect that weekend to be…

Amazing fall scenery in Aspen, fun parties, insightful discussions, productive meetings, and something really really fun courtesy of by Red Bull.

The fall scenery was in full effect with snow dusting the peaks and leaves in full fall display and we got to enjoy it with throttles pinned…

Read morePosted on Wednesday, September 30th, 2009

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