The Public Works

Denver’s First Lady, Mary Louise Lee, Launches Arts Initiative

Denver’s First Lady, Mary Louise Lee, launched her “Bringing Back the Arts” initiative this month. The arts initiative focuses on increasing Denver Public School (DPS) students’ access to art, music, dance and theatre classes—with a goal of raising money to hire more DPS arts, music, dance and theater teachers. The first “Bringing Back the Arts” youth event was a music competition for DPS high school students,…

Read morePosted on Tuesday, March 20th, 2012

Heroes meeting Heroes

The Public Works recently documented an amazing day with Red Bull. One of the best skateboarders in the world, Ryan Sheckler, and one of the best snowboarders in the world, Louie Vito (of Dancing with the Stars fame), spent the day with some of our Country’s military heroes.

The day began at Dragon Man’s compound just outside Colorado Springs, Colorado. Here, anyone with the guts and the credit limit can saddle up and shoot…

Read morePosted on Wednesday, December 21st, 2011

DEMCO Shoot in Indiana

At the Plainfield Public Library in Indiana, The Public Works collaborated with DEMCO (a unique library supplies provider) on an installation of our Supple Collection furnishings (a unique brand of sustainable library furniture, designed, fabricated and brought to market by The Public Works). Following this collaboration, DEMCO also hired us to return and document all of their recent projects…

Read morePosted on Thursday, December 15th, 2011

2012 Red Bull Cold Rush Pre-Production

The Public Works is fired up to be working on Red Bull Cold Rush again this year. Last year we designed and built the on and off hill branding, trophies and produced still imagery of the event. 22 skiers were invited to do an all helicopter-accessed natural ski event. It was all time and this year looks to be taking a huge leap forward.

Silverton, Colorado this time of year is very quiet. Most buildings are boarded up and the locals are taking a break between the big summer tourist…

Read morePosted on Monday, November 21st, 2011

Levis Commuter Series

Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.

Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as…

Read morePosted on Monday, September 26th, 2011

New Zealand Catalogue Photo Shoot Details – Part 2: Lighting

As you can see from our last post on traveling and packing the majority of our traveling burden can be blamed on our lighting equipment. What we choose to bring on any given trip depends on the goals outlined by the story and the shot list (on an editorial shoot) or the creative brief (on a commercial shoot).

The creative brief for this trip included outside sculpted portraits at night with gells and light painting, lit daytime action, product focused environmental lifestyle, and a variety…

Read morePosted on Friday, September 23rd, 2011

New Zealand Catalog Photo Shoot Details – Part 1: Travel / Packing

Warning: This post may be a bit drier if you’re not interested in photography with some nerdy details and how-to’s for surviving a medium size international catalogue shoot. We also posted a short travelogue of the trip here if that’s of more interest.

There is a ton that goes into successfully executing a location shoot of this scale. We’ve been lucky enough to both shoot and produce photoshoots all over the world and over the next few weeks we will do a series of posts…

Read morePosted on Tuesday, August 30th, 2011

En Zed: New Zealand Spyder Photoshoot Journey

Our second big catalog shoot with Spyder is in bag. We captured 10,000+ images over the course of 10 days with 5 athletes at 3 resorts.

The trip started with the ambitious attempt to lug 440lbs of ski, camera and lighting gear into 2 ski bags, 3 pelican cases, and 2 Dakine roller bags. We made it though DIA with a manageable extra baggage fee of $300. We don’t say it often but… Thanks United! Once in NZ things didn’t go quite as smoothly. Two pelicans and a camera bag were confiscated…

Read morePosted on Monday, August 29th, 2011

Pocketwizard

We were honored with the opportunity to beta test the new Pocketwizard FlexTT5 Nikon System and wanted to write this post on a few of our findings. The product is on the market and available to consumers now and they’re definitely worth checking out. This is not a full review, plenty of those already exist, just a highlight of a few things we loved about them.

We tested for two weeks on a Spyder shoot in Portillo, Chile (check out it out here) and have been shooting the system non-stop…

Read morePosted on Wednesday, July 13th, 2011

Red Bull Photo Slideshow

We’ve had an amazing relationship with Red Bull throughout the years that has crossed almost every category of our competencies. We’ve been a part of the Red Bull Media House team for almost 5 years and have shot a huge variety of athletes, events, and musicians.

We put this slideshow together as a quick tour through our years of shooting everything Red Bull. It was a challenge, as curation always is, sorting through the tens of thousands of frames. We edited and re-edited, feeling…

Read morePosted on Wednesday, June 22nd, 2011

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