Posts from September 2011
Levis Commuter Series
Last summer we hosted 19 product designers, merchandisers, and category managers from Levi Strauss in San Francisco and showed them Colorado. We toured them through our backyard and put together 3 days of trending, biking, focus groups, partying, and kart racing.
Levis came to us because they wanted to get their finger on the pulse of the fixed gear and commuter bike movement in an authentic way that couldn’t be done with traditional consumer research. They chose Denver and Boulder (as…
Read morePosted on Monday, September 26th, 2011
New Zealand Catalogue Photo Shoot Details – Part 2: Lighting
As you can see from our last post on traveling and packing the majority of our traveling burden can be blamed on our lighting equipment. What we choose to bring on any given trip depends on the goals outlined by the story and the shot list (on an editorial shoot) or the creative brief (on a commercial shoot).
The creative brief for this trip included outside sculpted portraits at night with gells and light painting, lit daytime action, product focused environmental lifestyle, and a variety…
Read morePosted on Friday, September 23rd, 2011
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