Aspen On-Mountain Branding
“The Public Works is a huge asset for Aspen/Snowmass - creating unique branding infrastructure for daily operations, special events and film shoots. It’s amazing how the pieces are integrated into the overall flow of terrain park features; demonstrating an obvious understanding of both the culture and the practical aspects of client execution. In short, the skill-set of The Public Works is deep. Their ability to deliver on time, in style (and on budget) has been pivotal in maintaining the momentum of the Aspen/Snowmass brand.”
- Deric Gunshor, Aspen Skiing Company, Senior Event Marketing Manager
When Aspen Mountain approached The Public Works to build high-end on-hill branding pieces for use during photo shoots and large Aspen-hosted events such as the X Games, we knew just what to do. Our skills as photographers, designers and fabricators gave us a myriad of ways to look at this project. We created a beautiful, light-weight and durable solution to brand the mountain whenever the need arose. The Public Works has done several rounds of various sizes and constructions over the last several years.
These pieces have been featured in an amazing amount of coverage in print and moving pictures, and the return on investment of the editorial impact has been gigantic. Media placement has included the cover of Freeskier Magazine, the TransWorld Snowboarding Resort Guide, and Red Bull’s “The Art of Flight” film.
We’ve also shot photos for Aspen and have built other event infrastructure, such as custom podiums for various events.
Aspen’s forward-thinking attitude in how they brand their mountain has resulted in a PR impact that is truly impressive and diverse.
Our relationship with Aspen has continued to grow, and so has our love for the Aspen valley and some of the best shredding in Colorado.
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