Echo Mountain Branding Feature
Just 35 miles from downtown Denver, Colorado, Echo Mountain opened in 2005, offering America’s first terrain park-specific resort. Understanding they faced a unique challenge of installing signage that would be visible from the mountain access road leading to the area, Echo Mountain called on The Public Works. We delivered the idea of abandoning traditional signage in favor of a completely unique on-hill feature that that would function as both a lighted landmark for Echo Mountain, while also setting a high standard of jib design for their guests. We managed the project from the initial idea development, all the way through design, fabrication and installation. In the end, the on-hill branding project drove a mountain of editorial coverage towards Echo Mountain in both local and national print media and publications.
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