Helly Hansen Sports Marketing & Imagery

Helly Hansen creates cutting-edge outdoor gear that is used by world-class sailors, skiers and adventurers worldwide.  In this pursuit, Helly Hansen sponsors and collaborates with professional athletes, including sailors, mountaineers, and skiers.

From 2005-2010, The Public Works managed Helly Hansen’s Global Snow Sports Marketing. In this role, we did it all; we oversaw recruitment, contracting and management of Helly Hansen’s entire international ski and snowboard team. Important to our success in this management work, was that we understand how demanding the action sports market is on every level—from the mailroom clerk to the athletes pushing their limits. We also understand how valuable the athletes are to product design; athletes provide necessary design ideas, as well as feedback on prototypes and produced gear.

As part of our marketing management for Helly Hansen, we also oversaw global print advertising buy, photo shoot management, film partner sponsorship, and budget oversight. Helly Hansen essentially handed us the reigns to execute a campaign focusing on the professional athletes, merging Helly Hansen’s work and sport product lines. From brainstorming the creative brief, to management of every detail, through final editing of the shoot, The Public Works created a marketing campaign that has helped Helly Hansen’s global consumers link their love and appreciation of Helly Hansen’s snow sport gear to a further understanding and appreciation of Helly Hansen’s work wear product line.