MSP Sponsor Logos
When Matchstick Productions (MSP), a producer of action sports films and TV shows, needed help in the production of props for the introduction to their film “Push”, they looked to The Public Works. The concept of the film’s introduction centered on kids in a local neighborhood: One of the kids is pestered by a gang of older kids about whether or not he would hit the “hood jump.” As the younger kid rides through the neighborhood, he passes by large 3-D logos of the film’s sponsors.
MSP needed the logos completed in under three weeks, and a working solution needed to be quickly created to meet the deadline. Instead of going down an expensive road of wood fabrication and labor, The Public Works came up with the creative idea of using rigid insulation. We obtained a large amount of rigid insulation that had been ready for the landfill. After rescuing the insulation (and the environment!), we laminated it together into the thickness we needed, and then used a water jet cutting machine to precisely cut the logos to shape. After a few coats of paint, the logos were ready for their close-ups. And after the production of the film introduction was complete, the logos found homes at the offices of each sponsor, again saving them from the landfill.
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