Red Bull American Airlines Center Lounge

Red Bull—the iconic international energy drink and lifestyle company—has a custom-branded lounge at the American Airlines Center in Dallas, Texas. In renovating this lounge, Red Bull reached out to The Public Works. Red Bull asked us to create new, beautiful Red Bull-branded features, while sticking to a very clean look comprised of white materials and high-end metal applications. Answering this call, The Public Works custom-designed high top tables, a custom-branding piece, and very high-end art work for the space.

Each high top table created by The Public Works features Red Bull’s logo subtly etched into the top surface. Aluminum extrusion and custom footrests complete each table’s base. The artwork for the walls, pulled from Red Bull Media House’s extensive collection of imagery, were modified to bring out Red Bull’s brand colors, while converting the rest of the image to a high contrast monotone look. These were all printed directly onto brushed aluminum Dibond, and finished with 80/20 aluminum extrusion frames. This was our most unique print job to date. We encourage you to check out these prints up close so that you can really comprehend the detail and uniqueness of printing directly onto metal.