the Spyder story
Spyder, a superior, high-tech, global skiwear company, first approached The Public Works for our photography expertise. Our first year working with Spyder was spent photographing athletes to tell the Spyder brand story. As Spyder’s needs expanded and they came to understand the extent and diversity of our capabilities, our partnership expanded. Now, we not only shoot all of Spyder’s imagery, we also manage their team of international athletes. And, our headquarters houses Spyder’s global showroom, which we helped design and construct.
The Public Works shoots a broad range of imagery for Spyder. Our photography work for Spyder includes: action, lifestyle, in-studio product, portraiture, and on-location shoots. We even shoot and produce moving pictures for Spyder including dynamic 360-degree, on-body, product videos. Through our work with Spyder, we are thrilled to be able to photograph some of the best skiers in the world in some of the world’s most beautiful places.
Spyder Sports Marketing
In managing Spyder’s team of international athletes, The Public Works’ responsibilities are as complex and varied as the athletes themselves. We manage the team budget, and, in doing so, look for every possible way to maximize the return on investment of the athlete program throughout all divisions of the company — from product design, to sales, to retail store appearances. We also recruit, negotiate contracts, and advise the athletes with their career decisions, looking to best leverage each athlete’s unique skills and personality with the brand of Spyder, pushing athlete-driven content through all media channels. With our wide understanding of the entire product and business cycle we also ensure that the athlete program interacts and adds value to other areas such as product design, sales and retail.
Skiing will always be a sport that is driven by the heroes: Julia Mancuso winning multiple Olympic medals; Chris Davenport summiting Mt. Everest; and Colby West finding new ways to entertain and inspire. At The Public Works, it is our job to make sure each athlete’s unique feats are shared with the consumer. In doing so, we help to create better product and, in turn, successfully help sell the product.
Spyder Showroom Fabrication
The Public Works’ headquarters—a cutting-edge, energy-efficient, 30,000 square foot building located on one of the busiest intersections in Denver, Colorado—serves as a creative incubator and houses twelve cutting-edge brands, including Spyder’s global showroom/gallery. In creating Spyder’s global showroom, The Public Works collaborated with Spyder’s in-house designer to conceptualize and construct a stunning, functional space. What we created, allows Spyder to entertain retailers from around the globe, host events, and display their brand.
621 kalamath st., denver, co 80204 | current temp at TPW HQ: 52°F
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