the Red Bull story
One of our longest-standing clients is Red Bull. The Red Bull brand embodies much that we at The Public Works strive for in our business. This is especially true in regards to their control of brand identity and attention to detail, as well as their constant and consistent quality brand presentation.
We have a deep understanding of both the Red Bull brand and how Red Bull wishes to communicate its brand. This enables us to create both physical products and compelling imagery that powerfully communicate to their demographic. In our work with Red Bull, we have photographed dozens of athletes, artists, musicians and events. We have also designed, engineered and constructed original marketing products. Each product created by The Public Works provides a distinct way of telling Red Bull’s unique and powerful story, while also addressing specific client needs.
Red Bull Photography
For five years and counting, we have been shooting photos for Red Bull Photofiles. Photofiles was created to be “The Getty Images of action sports and cultural events”. In the beginning of our work with Red Bull, we primarily shot snow sports action. Understanding our significant versatility, Red Bull asked us to expand our work with them to include photography of their culture and events. In our work with Red Bull, we feel fortunate to have been able to capture and create imagery of world class athletes, internationally recognized musicians, and the most progressive events on the planet. We put every possible effort into capturing the glory of the Red Bull experience.
Red Bull Fabrication
The level of respect that we hold for the Red Bull brand, along with the appetite we have for what we do and who we are working with, make it easy for us to design projects that push the boundaries of our fabrication capabilities. We are constantly exploring new materials and processes to build unique, durable, beautiful, functional pieces that tell the Red Bull story while sticking within their very established and controlled brand guidelines. Examples of items created by us for Red Bull range from: hand-etched glass art for a venue in Steamboat, Colorado, to a permanent 50-foot metal arch start/finish gate at a race track.
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