The Public Works recently designed and fabricated a custom display to showcase a new Sierra Designs product at this year’s Outdoor Retailer Trade Show—the leading outdoor industry trade event.

Sierra Designs, outdoor equipment and apparel innovator since 1965, has introduced the game-changing DriDown™ insulation in sleeping bags and jackets (available June 2012). Apparently, thanks to Sierra Designs’ “proprietary molecular level polymer application” each individual down plume is hydrophobic . . . Bottom line is that this new down technology is bound to keep many of us warmer and dryer in the very near future.

To showcase this revolutionary product, The Public Works designed and fabricated a custom display that incorporated multimedia technology as well as a working water sculpture. We constructed the display using a mixture of materials, including aluminum, wood, acrylic, and vinyl. Within the display, we installed a TV that ran a video loop discussing the product. With this, the trade show attendees garnered more information and visuals of the product in use. Meanwhile, the water sculpture reminded all of the DriDown™ insulation’s hydrophobic properties—and the fact that the water will run right off your back when you wear Sierra Designs’ new jackets or sleep in their sleeping bags.

Once again, The Public Works was asked to create a project in an incredibly short time frame, and succeeded in delivering a creative and quality product on time. The Public Works was also on-site at the Trade Show, ensuring that construction of Sierra Designs’ display went as smooth as . . . goose down!
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