Whole Foods Market came to The Public Works looking for an innovative way to support and market their events, while simultaneously providing samples of their products. Our solution: a custom-designed and custom-built human-powered bike car with a trailer. The bike car saw serious use in the Roaring Fork Valley near Aspen, where it was used to announce the grand opening of an entirely new store in Basalt. The bike car is currently configured to be a trail mix / granola sampling bar. The reaction from the public has been amazing.
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