The Public Works is fired up to be working on Red Bull Cold Rush again this year. Last year we designed and built the on and off hill branding, trophies and produced still imagery of the event. 22 skiers were invited to do an all helicopter-accessed natural ski event. It was all time and this year looks to be taking a huge leap forward.
Silverton, Colorado this time of year is very quiet. Most buildings are boarded up and the locals are taking a break between the big summer tourist groups and the crowds of skiers seeking out some of the best terrain in Colorado if not the country. We figured we might as well break that silence and make some noise in true Public Works style. No better bonding experience to get the event logistic people, Red Bull folks and Aaron Brill who owns Silverton, Mt together so some fun and safe shooting.
Check out more at last year’s video on the Cold Rush branding project page, Red Bull Cold Rush, and Silverton Mountain.