This year Red Bull brought Cold Rush, the coolest backcountry event in skiing, into our backyard and we were there to help with a range of services from branding and trophy creation, to logistic help, to photography (Ian is also writing a feature piece for one of the main snow mags on the event).

The event:
Not enough can be said about the challenges of bringing a full scale production deep into the backcountry and the precision in which Red Bull was able to execute this monumental feat. Rounding up 18 of the world’s best skiers in the middle of the season is a feat in itself but the chance for 3 days of free heli time in a world class venue and a laid back contest atmosphere was too much to pass up. Pep Fujas hosted the event and consulted on location scouting and jump building. To Pep’s full credit the venues each day allowed for some ridiculous action to go down.

Photography:
We were honored to shoot side by side with two of the best photographers in the game, mountain goat Christian Pondella, and light minja [mini ninja] Erik Seo.

Shooting a backcountry ski event with 4 photographers is an interesting exercise in teamwork in a field that is usually driven by a singular vision or, at most, a collaboration of an athlete a photographer. Each day we would scout the venue together and combine our respective photographic visions and skill sets to come up with a plan that could cover the shot list for the day. The Red Bull and Silverton crews were more than accommodating with our logistic needs to execute against the photo plan.

Branding:
Knowing how we wanted to shoot the event we were able to take the Cold Rush rustic mining theme and run with it to create the tough, durable, badass looking pieces that would tell the Cold Rush story when captured as 1′s and 0′s and distributed around the world. Video of the creation process coming soon here now!

The photos here are just a teaser. Check for more on the Red Bull site, Red Bull Content Pool, Freeskier, etc. for more shots and videos.

rbcr1
Dave Treadway killed it all week
rbcr2
The athlete ship
rbcr3
Waving to the camera before the slopestyle comp
rbcr4
Trophies
rbcr5
Next level logistics