New Era

New Era celebrated 59 years of their relationship with MLB and innovation of style on the professional fields of America’s pastime.  The official hat of Major League Baseball celebrated its 59th anniversary in style: the ubiquitous and classic 59FIFTY cap got a snappy makeover and they designed a roll-out series of events in order to celebrate. The Public Works worked directly with New Era to conceptualize both some pop-up marquee parties, as well as some longer term experiential marketing pieces that would highlight history and product milestones for the company. In addition to these events, for the release New Era launched a series of commemorative caps.  New Era’s Ben Ewy shed some light on the inspiration behind the commemorative collection. “The 59FIFTY is our marquee product — it’s only fitting we celebrate it with special product. We were inspired by the colors of our iconic visor sticker: black and gold. We wanted to make some really special products to celebrate our iconic cap, so we created a specific 59th Anniversary side patch, and used some premium materials, like cashmere and a fabric that we found in Paris that is woven with 22ct. gold. The caps made with real gold aren’t for sale however. Those are gifted to long time friends of the brand that have supported us for many years including athletes, artists, musicians etc.”

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