Foley Cat

In collaboration with an old friend of ours, Ryan Foley President over at Foley Inc, The Public Works designed some merchandising fixtures and furniture to help merchandise items for sale in their Caterpillar rental showroom.  The pieces took elements from a D9 tractor as well as the Caterpillar brand mark and incorporated them subtly into the pieces.  We aimed to create a format that would allow customer flow to enable them to comfortably browse the shelves without feeling pressure from the main flow of traffic.

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