We have been non-stop since the beginning of 2021 and we’re excited to share a little of what we’ve been working on.
THOR INDUSTRIES – THE FRESHWATER LIFE
Our edict was broad: tell a story that involved freshwater. Long-time friend and colleague Mark Gutman have been regaling us with stories about the M-22 for years. M-22, where Gutman has a family summer home, is a stretch of highway that runs the NE coast of Lake Michigan. The area is home to the Sleeping Bear Surf & Kayak shop, a family-owned business run by sisters Annabel and Ella Skrocki and their parents. We had several phone conversations with Anna, Ella, and their close photographer friend (and unofficial 3rd sister) Beth Price. We knew we had a story to tell–Family owned surf shop on the great lakes facilitates adventure, exploration, entrepreneurship, and sisterhood.
The Skrocki family were terrific hosts and showed us the joys of living on “the third coast.” We explored Sleeping Bear Dune. We kayaked, paddle-boarded, camped, and captured some beautiful footage. Huge thanks to the kind people of Sleeping Bear Dune National Lakeshore, the whole crew at Sleeping Bear Surf & Kayak, Beth Price, and everyone we met along the way.
BEHIND THE SCENES
Process matters. We truly care that the final product we put into the world is the best thing we can create, and we know that we achieve this by focusing on the process. These stories are not just another box to check off; they belong to the people who are kind enough to let us into their lives (in this case, Ella and Annabel). We want to honor them with something they’re proud of, and we accomplish that by getting to know them in their element. Here are a few glimpses from behind the scenes showing a bit of that process.
LIQUID DEATH SNOWBOARD
Our good friend Steve “Stix” Nisen has brought us into some fun brands and projects over the years but never anything quite as metal as Liquid Death. Stix has always been the master of badass collab products, and we were honored to shoot this Libtech: Liquid Death snowboard. Murder your thirst!
SPYDER GORETEX BRAND
Spyder is one of our longest-standing partners. Working with their creative team is a dream come true. Drew Clark is the kind of art director that all creatives hope to work with. Equipped with a strong vision, Drew’s engaged, fun to be around, and always adds to a project. We also want to send a special thanks to the editor on this project, Josh Berman, our good friend and frequent collaborator.
APPLEJACK WINE & SPIRITS
TPW LOCAL VOLUNTEERING
“Life’s most persistent and urgent question is, What are you doing for others?” — Martin Luther King, Jr.
Here at The Public Works, we believe in the importance of community service and the invaluable, positive impact it has on society, which is why it’s one of our core values. As we leave 2020 behind, we realize this is now more crucial than ever. For 2021, our company has made it a priority to dedicate at least one day a month to volunteering as a team.
Most recently, we had the privilege of working with the Food Bank of the Rockies, which services communities across Colorado and Wyoming working with hundreds of Hunger Relief Partners to provide essential access to proper nutrition and nourishment for those in need.